It's not a secret that a good photo can play a significant role in promoting yourself and enable you to stand out from the crowd.
But when it comes to booking a photo session, how to know whether a business headshot will suit your purpose or you should be looking into doing a personal branding session instead?
I would say that the key difference between headshots and personal branding portraits is the message they deliver
Headshot photos
Mainly focused on capturing a professional personality, it serves one main purpose - to impact by showing your professional face to the world. With headshot sessions, we don't need long planning and preparation. One or two straightforward images can be used in various ways: on your professional social media profiles (they make great LinkedIn profile pictures), on a company website (about page or company team page), on your online resume, or on business cards.
Personal branding portraits, on the other hand, can serve much more than that!
Personal branding session
The secret behind good personal branding images is the trust they can build between you (your business) and your potential customer. Highly recommended to dive deep and define your purposes before a personal branding photo session: and then you will be able to effectively use these photos within all your marketing (both online and offline).
Both headshots and personal branding images are in hand to help you reach your professional goals. You just need to determine what are they and the rest your photographer will take care of ✌️
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