“To be charming” is about the endowment of unusual power of influence rather than just be beautiful. In today’s world, the power of influence is one of the strongest. Like never before, one person is able to influence millions of others and lead them with his/her/theirs charms
The Ukrainian red bead necklace (“namysto”)
key element of this collaboration
Throughout the years, it carried deep symbolic significance - a woman saw in it her amulet, as one who wears a coral necklace cannot be charmed.